Wednesday, April 21, 2010

SM Entertainment: WHY!?

I have many great post coming up in the future. My finals that are coming up in a few weeks. Despite the fact that I should be studying right now I really had to write on this subject first. Here's the question: SM why don't you promote your artists better?

JYP is currently promoting his artists 2PM, 2AM, Wonder Girls, and himself in the States. While I'm all happy to see these barriers start to break down that keep the Korean Wave from crashing well into the U.S. mainland, to be honest these aren't the people I want to see. I support them. Don't get me wrong, but why can't it be a Super Junior concert or a DBSK concert. It makes no sense. It's not like they don't have fans here just waiting to snatch up tickets to have a, possibly, once in a lifetime chance of seeing these amazing artists perform live in the States. Now, I realize I may be a little SM artists biased, but I don't think it's something to apologize for. SM has some amazing, amazing artists and even the numbers will agree with me. DBSK for one, (if there is still a DBSK) has been in the Guinness book of world records twice, to my knowlegde. Once for having the largest official fanclub in the world- Cassiopeia. And again the following year for being the most photographed celebrity in the world- individual and group photos both included. In Japan, even this year they continued to exert their power as one of the best bands out there by creating numbers of new single/album sell records and crushing old ones set by no joke big name like Elton John and Bon Jovi. One doesn't get these numbers or have these successes by being terrible at what they do.

Super Junior, too, has made some major achievements as well. Concert after concert whether its nine of them or all thirteen they continue to sell out 15,000+ seated areans all across Asia. Their impact is so big that you just can't miss it. 2PM and 2AM of JYP Entertainment only exist today as two halves of the band One Day, because JYP wanted a band large enough in size that could revival Super Junior's awesomeness. No lie. I don't know the numbers, and I so wish I did, but I remember reading somewhere that Super Junior has the second largest fan club in the world, only lagging behind that of DBSK (*cough* not for long, though *cough*). I remember my friend coming to me one day-this is one of the ones who got me into K-Ent (Korean Entertainment)- while I was still a fledgingly fan of the whole thing and asked me why I still liked Super Junior. She told me that she was still a fan, but that there were much better artists out there. People with more talent. So I was curious, tested the waters a little. I got into 2PM some, Big Bang, F.T. Island, U-Kiss, all that jazz, and these are good artists, but to say that they are better is a stretch for me. Of course I believe that each band is gifted in theit own right, but after checking all their music out and going back to Suju (Super Junior's nickname) I became increasingly aware of the talent that Suju possessed.
At first I liked Super Junior, in part because of their singing, but also because they were drop dead funny. I'm guessing, because there are thirteen of them (yep, thirteen) it was harder for SM to keep track of their moves like they would with DBSK or H.O.T or Shinhwa, (when these guys were the stuff), so Suju had more freedom to be Suju. Perfect formula. Whenever I would watch a Suju variety show or something with Suju being their weird selves, then go back and watch one of their videos it would make me love them even more. My mindset would be "These clearly flawed, goofballs are international superstars? Yes!" They never tried to act serious or tough, from what I saw and to my knowledge all that I got from those shows was raw "this is who we are" Super Junior. And you know their -ness just pours right out, onto the stage. They don't pretend there either. No "hey look at me. i'm cool cause i can sing and dance at the same time without falling". At a Suju concert it's more like "hey look at me. i can sing AND i have a moose hat on" (lol Kyuhyun). Oh and by the way, they can sing. I don't know how many youtube videos I've watched of their live concerts, just smiling, staring in amazement at how awesome they sound. It's just love. And they're so involved with their fans too. The last concert of Super Show II looked less like a concert or work and more like an interactive party that the Super Junior members just happened to throw for their fans. I want that party feel here in the States.

Stupid SM. Why don't you wise up for once and stop depriving all the ELFs, Cassies, and Shalwols (those are SHINee fans) of the States? Great you've promoted in China, Japan, Malaysia, and the Philippines. Sweet, you've conquered East Asia, now take that train and continue east until you come into full contact with the Western Hemisphere. Don't stop! Keep it going and let's get this party started.

1 comment:

  1. Other than the language barrier, culture, and demand. SM is not coming over because their "higher ups" don't communicate with our entertainment industries like JYP does. He's able to travel here and personally speak with our "Hollywood" peeps.

    Its quite annoying that they can't have some sort of Korean Entertainment Concert with ALL artists. Traveling to each major area: Georgia, California, New York etc :(

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